What creates a well-designed Web site?

A good website clearly conveys its purpose through visual representations. Graphic elements (shape, color, typeface) and layout (alignment, size and color contrasts) powerfully effect the tone of the html canvas. Children's sites often appropriately feature colorful and motifs with user-friendly navigation. A news-content website may be graphically simplistic, focusing visitors to the text-heavy content.

For www.2advanced.com, it's graphic design appropriately reflects its purpose: Wow me with Flash. From the instant I loaded the site, I was digitally transported into a futuristic, fantastical environment of dynamic imagery. The colors are electric blue, neon green, and fire-orange set on black, eye-catching and titillating to the visitor.  In contrast to the explosive graphics, the text is subtle and small in size. Information is aligned to the left and the bottom, on the sidelines as not to compete with the stunning design.  Expansive navigation menus are discretely embedded within a single word, as if avoiding the visitor. In fact, I was on the website for over a minute before I actually read over the text; I was way too engrossed in the Flash effects and SciFi backgrounds. 

I soon learned that text and navigation was of little importance: 2Advanced is a multimedia/tech design company. It isn't important for the visitor to read, but rather enjoy the site's Flash environment and tech wonder. Successfully, the website design speaks for itself.